CHASING HISTORY WITH AUTUMN
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FOUNDATION PROPOSAL

Below is a mock foundation proposal submitted to the Atlanta History Center for upcoming projects potential funding.
December 5, 2021
 
Autumn Smith
Dr. John Doe Foundation
140 East 62nd Street
New York, NY  10065
 
John Doe Trustees,
 
Enclosed you will find our 2021 proposal for review by the trustees of the John Doe Foundation.  The proposal amount of $100,000,000 will allow the Atlanta History Center to move forward with our digital initiative to record oral histories of Auburn Avenue and the organizations that have been there for several decades
 
For decades, the Atlanta History Center has provided the diverse population of Atlanta with resources for the preservation and presentation of their past.  The new programs are intended to reach a general audience of grade school age groups and also a family audience. This project will target demographics of adults aged twenty to forty and those who are not currently connected to the Atlanta History Center due to socio-economic barriers. By highlighting the Auburn Avenue community the Atlanta History Center will be able to diversify our audience 
 
Included with this letter, you will find the Atlanta History Center’s proposal summary, project need, project description, project budget, project evaluation plan, evaluation of success, and organizational information.  
 
We hope that the Atlanta History Center will be an excellent stewards of your contributions and hope you will again consider supporting our vision to connect people, history, and culture.  Please feel free to contact myself with any questions you may have.
 
 
Best regards,
 
Autumn Smith
 


 
 
 
 
 
 
 

 
 
 
 
Executive summary
The Atlanta History Center is one of the United States' leading authorities on Southern history and the United States Civil War. The Atlanta History Center has traditionally had a reputation of not representing minority and often marginalized groups and individuals. Although the Atlanta History Center is the authority of Atlanta history, its collection and archive lack preservation efforts for African American communities in Atlanta. The Atlanta History Center has pushed forward in its new Strategic Plan to be more inclusive and tell the histories of those traditionally marginalized to further the mission of serving the community. The AHC's has proposed a new digital initiative to record oral histories of Auburn Avenue and the organizations that have been there for several decades. The initiative will need resources that will be obtained through grant funding. The Andrew W. Mellon Foundation is the proposed foundation to support the grant for the AHC oral history program. The John Doe Foundation's mission is to "seek to build just communities enriched by meaning and empowered by critical thinking, where ideas and imagination can thrive." The john Doe Foundation has a rich history of grants awarded to support minority historic preservation and higher education. The AHC'S initiative aligns with the mission of the John Doe Foundation. The Andrew W. Mellon Foundation's history of donations to minority causes and African American historic preservation efforts includes a grant awarded to Emory University for the digital services publishing for humanity faculty and The High Museum of Arts grant to aid the graduate art program. There has not been an abundance of grants awarded to historical museums by the John Doe Foundation. The Atlanta History Center offers the John Doe Foundation the opportunity to provide more funding to historical museums, an area that is not over-saturated. The amount requested from the John Doe Foundation for the AHC's digitization project of Auburn Avenue is $1,000,000. The John Doe Foundation has provided one-million-dollar grants to several historical institutions that have initiated digitization projects, which aligns with the asking amount for the Atlanta History Center. 

 
 

 
Project Need
 
The Atlanta Historical Society has been the leading authority on the preservation and presentation of Atlanta history since 1926. The Atlanta History Center has currently taken on the initiative to create a more diverse collection of stories related to Atlanta citizens. The Atlanta History Center has made it an objective of the current strategic plan to create a diverse digital collection of Atlanta History. The project aims to highlight African American communities, particularly Auburn Avenue. The historic Auburn Avenue District is one of the most historic African American communities in the United States. Auburn Avenue was the most economically efficient African American community with dozens of Black-owned businesses during the early and mid-twentieth centuries. Public historians and museum professionals aim to create a more inclusive history in the field. This digital initiative creates the opportunity to diversify the collection of the AHC and create access for public consumption. 



Project description
         The digital collection initiative is a top priority of the Atlanta History Center. The AHC has several objectives for the digital collection initiative. The first objective of the AHC is to collect stories from individuals from underrepresented communities in Atlanta, Ga, related to the experiences of the community. The goal of the first objective will be to create new material and stories that have not been documented. The goal is that the AHC collection will grow in diversity and be more representative of the demographics of Atlanta. The second objective of the initiative is to create a database that will store and archive the material collected. The goal is to create a database that will make the materials collected accessible to the staff and public. The third objective is to make the digital collection available to the public. The goal of making the collection available to the public is to increase public knowledge and promote public consumption about underrepresented communities in Atlanta, Ga. The initiative requires professional technical equipment to produce digital content for the communities. The initiative involves staff members of the AHC and trained oral historians and public historians led by the vice-President of Storytelling, Kristian Weatherspoon. The AHC will work in collaboration with the graduate history program at the University of West Georgia. The graduate students will work alongside staff members to interview, collect, store, and make the content collected available through the digital initiative. The oral historians of the AHC will prepare interviews and conduct oral history interviews with professional audio equipment. AHC staff and UWG graduate students will prepare interviews for digitization and make them available to the public.
 
 

 
 
Budget 
Amount requested
Staff                                                                                                                  
Full-time staff member (2)                                                $90,000 annually ($45,000 each)
Graduate Research Assistance (5)                                     $75,000 annually ($15,000 each)
Part-time staff     (2)                                                           $70,000 annually ($35,000 each)
Intern (2)                                                                                $4,800 annually ($2,400 each)
 
 
 
Equipment                                                                                                        
Video camera (4)                                                               $20,000 ($5,000 each)
Digital audio recorder  (10)                                                    $3,500 ($350 each)
Lighting equipment (4)                                                        $4,200 ($1,050 each)
Staging equipment                                                                                    $10,000
Video editing software                                                                                  $700
Digital Camera                                                                  $32,000 ($6,500 each)
Transportation                                                                                            $7,000
 
 
Advertisement                                                                                                       
Posters                                                                                                         $2,500
Online ads                                                                                                  $15,000
Social media promotions                                                                           $20,000
Television advertisement                                                                           $80,000                                     
 
 
 
Estimated Budget Total
$434,700 one-year staffing
$914,300 three-year staffing
 
 
 
 
 
 
 
Evaluation
 
The success of this digital initiative to conduct oral histories of underrepresented communities in Atlanta will be measured by the quantity of historically significant information acquired. The goal is to conduct five hundred oral history interviews.  The initiative will also be evaluated on the learning outcomes of the graduate students of the University of West Georgia graduate history program. The accessibility the community has to the digital collection will also measure the success of the initiative. After the initiative is complete, the public will be able to offer their opinions and feedback on the collection through surveys, focus groups, community panels, and community engagement events.  

 
 
 
Organization Information
Atlanta History Center is the largest history museum in the Southeast that serves as a museum and research center located in Buckhead, Georgia. The Museum was founded in 1926 and currently consists of nine permanent and rotating temporary exhibitions
The mission of the Atlanta History Center is to connect people, history, and culture, and Atlanta History Center is committed to serving members of our community in this way wherever they are. The Atlanta History Center's vision is to connect people, culture, and history. The AHC's authority is derived from our evidence-based interpretation and professionally developed collections, archives, gardens, and programs. The AHC's top objective is to become an inclusive institution, representative of the demographics of Metro Atlanta with a specific focus on touching more "Under the 50s", non-whites, and those who live in zip codes throughout metro Atlanta.
 
 
 
 
 
 
Conclusion 
Communities of underrepresented groups' histories have not been historically documented, and their stories have oftentimes been left out in the field of history. This initiative will shine a light on the underrepresented communities in Atlanta, Georgia, and offer a database for primary sources related to the communities and their stories. The Atlanta History Center has had some challenges in the past with broadening the lenses of the stories preserved, but this initiative will create a more diverse collection of Atlanta history and offer sources for public consumption. 
 
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  • Home
  • Experience
  • Collections Management
    • Collections Management: Processing a Museum Collection
    • Collection Case Study
    • Collections Management Ethic's Essay
    • PastPerfect
    • Collections Management Preventative Care Brief
  • Exhibitions in Museums
    • Exhibit Label Copy
    • Object Interpretation
    • Best Practices in Museums
    • Exhibition Review
  • Museum Education and Interpretation
    • The Future of Museums
    • Program Plan-Why They Forget to Say Her Name
    • Program Evaluation: This is our Song
    • Program Evaluation: All Roads are Good
  • Museum Administration
    • Foundation Proposal
    • Press Release & Marketing Plan
    • Human Resource Plan
  • The Laney-Walker Community